Premier AV

Client: Premier AV Installs
Industry: Audio-visual installation
Services provided: Web design and development
Platform: Joomla

Overview

Premier AV Installs is a leading provider of audio-visual installations across the Rockhampton region. As their business grew, they needed a website that could reflect their professional services, attract new clients and provide an intuitive user experience. Their existing website was outdated and lacked the features necessary to support modern SEO techniques, mobile responsiveness and a streamlined content management system.

Premier AV Installs engaged Marketeam, a Brisbane-based web design company, to completely rebuild their website using Joomla, a popular content management system.

Challenge

The original website of Premier AV Installs was built on an outdated platform, which made it hard to manage content, adapt to mobile users, and rank well in search engines. The design was no longer visually appealing, and the overall user experience was lacking. Premier AV Installs needed a website that looked professional, functioned seamlessly on all devices, and was easy for their team to update without technical skills.

Solution

Marketeam stepped in with a complete solution, starting with understanding Premier AV Installs' business goals, target audience and unique requirements. The decision to rebuild the site on Joomla was driven by several factors, including:

• Flexibility: Joomla is a powerful and versatile platform that allows for custom functionality while being easy to manage for non-technical users.
• SEO optimisation: Marketeam integrated SEO best practices from the start, ensuring the site was optimised for search engines, helping Premier AV Installs increase their online visibility.
• Mobile responsiveness: With the growing number of mobile users, Marketeam designed the new site to be fully responsive, providing a seamless experience across all devices.
• Improved user interface (UI): The new design is sleek, professional and user-friendly, making it easy for potential clients to navigate and find the information they need.

Key features implemented

Content management system (CMS)
Joomla allows Premier AV Installs to easily manage and update their website content without needing coding knowledge.

Mobile optimisation
The website is fully responsive, ensuring a consistent user experience on smartphones, tablets and desktops.

Custom design
The website was designed to reflect Premier AV Installs' professionalism and showcase their portfolio of work, highlighting their expertise in audio-visual installations.

SEO-friendly
The new site structure and content were optimised for search engines, helping to drive more organic traffic and improve online visibility.

User-friendly navigation
The improved site architecture ensures that users can quickly find information, whether they’re looking for services, testimonials or past projects.

Outcome

The website rebuild was an outstanding success. Premier AV Installs now has a modern, responsive, SEO-friendly website that looks great and performs efficiently.

With Joomla, their team can easily update the site as their business grows, and the improved user experience has led to increased traffic and customer inquiries.

Results

• Significant improvement in website traffic
• Enhanced user experience and mobile compatibility
• Increased lead generation through improved SEO
• Easy content management for internal staff

Premier AV Installs now enjoys a digital presence that matches their brand and quality of service, thanks to Marketeam's expertise in web design and development.

Conclusion

By partnering with Marketeam, Premier AV Installs transformed their outdated website into a modern, effective digital tool that will support their business growth for years to come. The Joomla platform ensures scalability, flexibility and ease of use, making it the perfect fit for their evolving needs.

Click here to visit the Premier AV Installs website >>