Our Tech

Goal

Our Tech, a local IT service provider specialising in comprehensive tech support and solutions for small to medium-sized businesses, approached Marketeam to develop a new website. Their primary goal was to establish a strong online presence that reflects the company’s expertise and enhances its reach within the Brisbane Bayside area.

Project objectives

• Brand representation: Develop a website that aligns with Our Tech's brand identity, highlighting their professionalism and local expertise.
• User-friendly interface: Create an intuitive and easy-to-navigate website that caters to both tech-savvy users and those less familiar with IT services.
• Mobile responsiveness: Ensure the website is fully optimised for mobile devices, as a significant portion of their target audience accesses the internet via smartphones.
• Lead generation: Implement features that facilitate lead generation, such as contact forms, service request buttons, and the ability to lodge a support ticket.
• Local SEO optimisation: Optimise the website for local search to increase visibility in the Brisbane Bayside area and attract more local customers.

Project challenges

• Local market focus: The website needed to be specifically tailored to attract and serve clients within the Brisbane Bayside region, requiring a strong emphasis on local SEO and community engagement.
• Content creation: Our Tech needed compelling content that effectively communicated their services to a broad audience, including those with limited technical knowledge.
• Quick turnaround: The client required a swift project completion to coincide with a marketing campaign aimed at expanding their local customer base.

Website solutions

Initial strategy meeting
Marketeam conducted thorough research into the Brisbane IT market to understand the client’s unique value proposition and the needs of local businesses. From this research, we developed a content strategy that focused on clear, concise communication, emphasising the benefits of Our Tech’s services for local businesses.

Website design and development
Joomla was our choice of content management system (CMS) for the Our Tech website. The Pitech template from Joomshaper was used as a base for us to create a clean, modern design that reflected the professional yet approachable nature of Our Tech.

We developed the website using responsive design principles, ensuring it functioned seamlessly across all devices, particularly mobile.

As part of our website development, we integrated prominent call-to-action buttons, service inquiry forms, and a support ticket lodgement facility to make it easy for potential clients to contact Our Tech.

SEO & content optimisation
We implemented local SEO strategies, including optimising Google My Business listings, creating location-specific content, and integrating local keywords to enhance search visibility.

Marketeam worked closely with the client to produce clear, jargon-free content that communicated their services effectively to all audience segments.

Testing & website launch
Marketeam conducted user testing to ensure the OurTech website was intuitive and easy to navigate – particularly for users less familiar with IT terminologies.

We optimised site speed and performance of the Joomla website build to ensure fast load times which is crucial for user retention and SEO. The new website was launched on schedule, coinciding with Our Tech’s marketing campaign.

Project results

• Increased local traffic: The Our Tech website saw a 45% increase in local traffic within the first three months, with a noticeable improvement in the number of inquiries from businesses in the Brisbane Bayside area.
• Enhanced user experience: User feedback highlighted the website’s ease of navigation and the clarity of information provided, leading to a higher conversion rate for service inquiries.
• Stronger local presence: The local SEO efforts resulted in Our Tech ranking on the first page of Google for key local search terms, significantly boosting their online visibility.

Conclusion

Marketeam successfully developed a user-friendly, locally optimised website for Our Tech, enhancing their digital presence and driving business growth in the local IT market.

This project case study demonstrates Marketeam’s ability to deliver tailored website development solutions that meet the unique needs of Brisbane businesses, helping them connect with their target audience and achieve their business goals.

Click here to visit the Our Tech website >>