NATSIWA

Client profile

The National Aboriginal and Torres Strait Islander Women's Alliance (NATSIWA) is a leading voice for Aboriginal and Torres Strait Islander women across Australia. As an advocate for equality, cultural recognition and social justice, NATSIWA plays a crucial role in influencing policy, fostering leadership and providing a platform for Indigenous women to share their stories and insights.

Project background

NATSIWA required a website that could effectively communicate their mission, support their advocacy efforts and serve as a hub for resources and information relevant to Indigenous women. The existing website was outdated, difficult to manage and did not adequately reflect the organisation's vision and impact.

Objective

The primary goals for the new website were to:

• Create a platform that aligns with NATSIWA's cultural and advocacy mission.
• Enhance user experience with a design that is both visually appealing and easy to navigate.
• Implement a content management system (CMS) that allows NATSIWA staff to manage content efficiently.
• Improve accessibility to ensure the site is usable by a diverse audience, including those with varying abilities.
• Increase engagement with the organisation's target audience and stakeholders.

Solution

Marketeam – a Brisbane-based website agency, was tasked with developing a new website for NATSIWA using Joomla, an open-source CMS known for its flexibility and ease of use. Joomla was selected for its robust capabilities, which are well-suited to the needs of an organisation like NATSIWA that requires a high level of customisation and control over content.

Key features implemented

Culturally-aligned design
Marketeam worked closely with NATSIWA to develop a design that reflects the rich cultural heritage of Aboriginal and Torres Strait Islander communities. The website incorporates traditional motifs, colours and artwork, creating a space that resonates with the organisation's identity and audience.

Responsive layout
The website was designed to be fully responsive, ensuring that it is accessible and visually appealing on all devices, including desktops, tablets and smartphones. This was essential for reaching NATSIWA's diverse audience, many of whom access the internet primarily through mobile devices.

Resource hub
A dedicated section was developed to house resources such as annual reports, fact sheets and publications relevant to Indigenous women. This hub allows users to easily find and download information, supporting NATSIWA's role as an educational and advocacy resource.

Content management system
The Joomla CMS was tailored to meet NATSIWA's needs, allowing staff to easily update content, add new pages and manage media and resource files without requiring advanced technical skills. This empowers the organisation to keep their website current and relevant.

Interactive features
The website includes interactive elements such as an events page, newsletter section and social media integration to keep the community engaged and informed. These features help NATSIWA stay connected with their audience and promote their initiatives.

Results

The launch of the new website has significantly enhanced NATSIWA's online presence:

• Improved engagement: The website has seen a marked increase in user engagement, with more visitors accessing resources and participating in online events.
• Enhanced user experience: Feedback from users indicates that the website is much easier to navigate, with a more intuitive layout and design.
• Increased content control: NATSIWA staff can now efficiently manage website content, ensuring that the site remains up-to-date and reflective of current initiatives and news.
• Wider reach: The responsive and accessible design has broadened the reach of NATSIWA's message, allowing the organisation to connect with a larger and more diverse audience.

Conclusion

The collaboration between Marketeam and NATSIWA resulted in a website that not only meets the functional needs of the organisation but also resonates culturally with its audience.

The Joomla platform provided the flexibility and ease of use required for NATSIWA to maintain control over their online presence, while the culturally sensitive design ensures that the website serves as an effective tool for advocacy and engagement.

This project profile highlights Marketeam’s ability to deliver customised Joomla web solutions that align with the mission and values of their clients, making a meaningful impact on their operations and outreach.

Click here to visit the NATSIWA website >>