Live Learn Survive

Client overview

Live Learn Survive is a charity dedicated to educating children and young people about fire safety and water safety. Founded by Leigh Mason and Trent Maxwell (Lifeguard Maxi), the organisation aims to equip the younger generation with vital skills and knowledge to prevent accidents and save lives.

Through engaging programs and workshops, Live Learn Survive has made a significant impact in communities across Australia and beyond.

Project objective

Live Learn Survive needed a new website to effectively communicate their mission, showcase their programs, and serve as a resource hub for educational content. The site needed to appeal to a diverse audience, including parents, educators and children, while also facilitating donations and speaking engagements.

The charity enlisted Marketeam – a Brisbane-based web design agency, to develop a user-friendly, visually appealing website using Joomla.

Challenges

• Diverse audience: The website needed to cater to a wide range of users, from young children to educators and potential donors. This required a design that was both engaging and easy to navigate.
• Content organisation: Live Learn Survive offers a variety of programs and resources. The website needed a clear structure to present this information in an organised manner without overwhelming visitors.
• Donations and engagement: The site needed to include functionalities for secure donations and an easy way for volunteers to sign up, ensuring these processes were seamless and user-friendly.
• Brand identity: The website had to reflect the charity’s mission and values with a design that resonated with its target audience and enhanced its brand identity.

Solution

Marketeam chose Joomla as the Live Learn Survive website's content management system (CMS). Joomla's flexibility and robust features made it the ideal platform for the charity’s diverse needs.

• Engaging design: The website was designed with a bright, engaging colour palette and child-friendly graphics that appealed to younger users while still maintaining a professional look for adults. The layout was clean and intuitive, making it easy for visitors to find information quickly.
• Structured content: Marketeam implemented a well-organised menu system that categorised the charity’s programs, educational resources and events. Each section was designed to provide detailed information while remaining accessible to users of all ages.
• Donation and programs: The website had a secure donation system that integrated seamlessly with Joomla. A dedicated Corporate Speaking page was developed, encouraging more community involvement.
• Responsive design: The website was built with a mobile-first approach, ensuring it was fully responsive and provided a consistent user experience across all devices, from desktops to smartphones.
• SEO and performance optimisation: Marketeam optimised the site for search engines, using clean URLs, meta tags and fast-loading pages to improve visibility and attract more visitors.

Results

The new Joomla-based website for Live Learn Survive achieved all the project’s goals, leading to several notable outcomes:

• Increased engagement: The user-friendly design and clear navigation significantly improved visitor engagement, with more users exploring the site’s content and resources.
• Higher donations: The streamlined donation process led to an increase in online contributions, helping the charity raise more funds to support its programs.
• Strengthened brand identity: The website’s design effectively communicated Live Learn Survive’s mission and values, strengthening its brand and making it more recognisable to its target audience.

Conclusion

Marketeam’s development of the Live Learn Survive website on the Joomla platform gave the charity a powerful tool to further its mission of educating children and young people about safety.

The website’s engaging design, user-friendly features and strong brand alignment have made it a valuable asset in the charity’s ongoing efforts to positively impact communities worldwide.

Click here to visit the Live Learn Survive website >>