Kanins International

Client overview

Kanins International specialises in stock feed additives and mining reagents, particularly copper sulphate products. Their business spans globally, making a strong digital presence essential for international outreach.

Project objectives

The main goals for the website redesign were:

1. Sleek, professional design: To align with Kanins’ industry-leading reputation.
2. Mobile optimisation: Provide seamless access on mobile devices.
3. Content control: Offer Kanins' internal team easy ways to manage the website via Joomla CMS.

Challenges

• International audience: Kanins needed to serve a diverse global customer base. Managing localised content while maintaining the same high-quality navigation and design for all users was crucial.
• Product complexity: Kanins offers a wide range of chemical products for different industries, such as stock feed additives and mining reagents. Presenting these technical products in a clear and accessible way, without overwhelming visitors, posed a design and organisational challenge.
• Mobile optimisation: With a growing number of users accessing the site on mobile devices, the company needed a solution that ensured optimal performance and user experience across all platforms. The previous site lacked responsiveness, resulting in a higher mobile bounce rate. Transitioning to a fully responsive design required a mobile-first approach to guarantee smooth navigation, regardless of device type.
• Content management: Kanins wanted to maintain control over their website’s content without relying on external developers for updates. This meant the CMS had to be intuitive enough for their internal team to manage, update and scale as the business grew.

Solution

Brisbane-based web design company Marketeam used the Joomla CMS – a flexible and scalable content management platform, to deliver a website tailored to Kanins’ needs. Key aspects of the solution included:

• Joomla template: Designed specifically for Kanins, the template provided a clean, professional look with a strong emphasis on usability.
• Responsive design: The team implemented a mobile-first approach, ensuring the website functioned seamlessly on desktop and mobile devices.
• SEO optimisation: The site was optimised for search engines, increasing Kanins’ visibility, especially within niche markets like stock feed and mining.

Results

• Global reach and accessibility: The new website allowed Kanins to efficiently communicate with clients across multiple regions, significantly improving international engagement.
• Improved user experience: The mobile optimisation led to a noticeable reduction in bounce rates and increased time spent on the site.
• Scalability and flexibility: With the Joomla CMS, Kanins gained full control over the site’s content management. This flexibility allowed them to update and add new products without ongoing external support.

Conclusion

The Joomla-based website provided Kanins International with a modern, user-friendly platform that effectively showcases their extensive product range.

The seamless integration of mobile optimisation positioned Kanins to better serve its global clientele, while the flexibility of Joomla empowered the company to manage and grow the site internally. This project highlights how a well-designed website can drive international growth and operational efficiency in a specialised industry.

Click here to visit the Kanins International website >>