John Crawford Marine

Client: John Crawford Marine
Industry: Marine, boat sales
Platform: Joomla
Web designer: Marketeam, Brisbane

Overview

John Crawford Marine is a well-known boat brokerage and dealer specialising in used trailer boats. The company has been serving boating enthusiasts for over 60 years, offering reliable boat sales and brokerage services. As the business continued to grow, they needed a modern, easy-to-use website to reflect their expertise and offer a seamless online experience to customers.

Marketeam, a Brisbane-based web design company, was approached to develop a new website for John Crawford Marine, using Joomla as the chosen content management system (CMS). The objective was to create a platform to handle high traffic, allow easy updates, and provide detailed listings of boats available for sale.

Challenges

• User experience (UX): The previous website was outdated, difficult to navigate and did not provide an optimal user experience for customers browsing for boats.
• Responsive design: The site needed to function seamlessly across all devices – especially mobile – as many users accessed the site via smartphones and tablets.
• Boat listings: Displaying detailed and visually appealing boat listings with images, descriptions and specifications was essential.
• Content management: John Crawford Marine required a website that their team could easily manage, allowing them to update boat listings, blog posts and other content regularly without needing technical expertise.
• SEO optimisation: The new website needed to be SEO-friendly to improve search engine rankings and attract more potential customers.

Solution

Marketeam leveraged the Joomla CMS to build a custom website tailored to John Crawford Marine’s needs. Key features of the development included:

• Custom design: A fresh and modern design was created to enhance the company's online presence. The layout was user-friendly, showcasing boat listings with prominent images, clear descriptions and an intuitive search functionality.
• Mobile-first approach: With the majority of users visiting the site via mobile devices, Marketeam ensured the website was fully responsive, offering a consistent experience across smartphones, tablets and desktops.
• Content management: Joomla was selected for its flexibility and ease of use. Custom backend solutions were implemented to allow John Crawford Marine’s team to update boat listings, images and other website content without needing technical assistance.
• SEO-friendly structure: Marketeam ensured the site was optimised for search engines by incorporating SEO best practices, including clean URLs, meta tags and mobile optimisation. This helped John Crawford Marine improve its visibility on Google and other search engines.
• Enhanced functionality: Custom modules were developed to display boat listings, filter results based on customer preferences, and ensure a fast, smooth user experience.

Results

• Improved user experience: The new website was far easier to navigate, resulting in increased user engagement and longer time spent on the site.
• Increased traffic: The SEO improvements led to higher search engine rankings, bringing more organic website traffic.
• Better mobile performance: The responsive design ensured that users on mobile devices had the same quality experience as desktop users, decreasing bounce rates from mobile users.
• Efficient content management: John Crawford Marine’s team can now update content effortlessly, keeping their boat listings current and accurate.
• Positive client feedback: The client was highly satisfied with the website’s performance, usability and overall aesthetic.

Conclusion

The collaboration between John Crawford Marine and Marketeam resulted in a dynamic, user-friendly website that meets the business's and its customers' needs. By utilising Joomla, Marketeam delivered a highly functional website that is easily managed and optimised for growth.

This project showcases Marketeam’s expertise in creating custom web solutions that enhance business operations and user experience.

Click here to visit the John Crawford Marine website >>