BallyCara

Client overview

BallyCara is a leading Brisbane-based organisation offering a wide range of aged care services, including retirement living, home care and residential aged care. Their mission is to empower the lives of seniors by providing quality services and fostering a strong sense of community and well-being.

Project overview

BallyCara sought a refreshed, modern website to better reflect their mission, engage their audience and provide easier access to important information. Their previous site was outdated, difficult to navigate and didn't align with the evolving needs of their diverse user base, which includes seniors, families and caregivers.

Marketeam, a Brisbane-based web design company, was chosen to lead the project. With years of expertise in Joomla and a deep understanding of user experience (UX) design, Marketeam was tasked with developing a website that was not only visually appealing but also accessible and easy to navigate.

Challenges

• Outdated design: BallyCara's old website had a dated look, which did not reflect their modern approach to aged care services.
• User experience (UX): The site had complex navigation that made it difficult for users to find relevant information – especially seniors and their families.
• Accessibility: With a senior user base, accessibility was a key focus, ensuring the website could be easily used by people with varying degrees of technical ability.
• Content management: BallyCara required a content management system (CMS) that would allow easy updates and changes to their offerings, events, and news.

Solutions

Marketeam’s approach focused on the following solutions:

• Platform selection – Joomla CMS: Joomla was chosen for its flexibility and ease of use, providing BallyCara’s team the ability to easily manage content and updates without needing technical expertise.
• Responsive, user-friendly design: The new site was designed to be responsive, ensuring a seamless experience on desktops, tablets and mobile devices. The layout was simplified with intuitive navigation, making accessing important information easier for seniors and their families.
• Accessibility features: Special attention was paid to accessibility, with large fonts, clear contrast and simple language. The website complies with WCAG 2.1 standards, making it accessible to users with visual impairments or limited technical skills.
• Enhanced user engagement: Marketeam integrated features like event calendars, newsletters and blog sections to inform users about BallyCara’s latest updates. This has fostered a stronger connection between BallyCara and its community.
• Search engine optimisation (SEO): SEO best practices were implemented to ensure the website ranks well on search engines, helping prospective clients easily discover BallyCara’s services.

Results

• Improved navigation: Feedback from BallyCara’s users showed a significant improvement in ease of navigation, with a 35% increase in time spent on the website.
• Enhanced engagement: Integrating a blog and newsletter has increased interaction with the community, leading to a 20% rise in newsletter subscriptions within the first three months.
• Positive user feedback: Users – especially seniors and their families, have reported a much smoother experience, with 85% of feedback indicating higher satisfaction with the website’s accessibility and ease of use.
• Streamlined content management: BallyCara’s internal team has found it much easier to manage the site, thanks to Joomla’s user-friendly interface. They are now able to update information quickly without needing technical assistance.

Conclusion

Marketeam successfully delivered a modern, user-friendly and accessible website for BallyCara, reflecting their commitment to improving the lives of seniors. The new Joomla-based platform enhanced the overall user experience and empowered BallyCara to manage their content more efficiently.

This project is a testament to Marketeam’s ability to create tailored solutions that meet the unique needs of their clients.

Click here to visit the BallyCara website >>